Market Share of Top 5 UPI Apps in India – December 2025
The image is an infographic showing the market share of the top five UPI (Unified Payments Interface) apps in India, presented in two donut charts:
Value-wise market share
Volume-wise market share
The data source is NPCI, and the infographic is credited to Entrackr.
1. Value-wise Market Share
This chart represents the share based on the total value of transactions.
PhonePe: 48.68% (largest share)
Google Pay: 34.25%
Paytm: 6.32%
Others: 9.05%
Navi: 1.28%
Super.money: 0.42%
Key insight:
PhonePe dominates UPI transactions by value, accounting for nearly half of all transaction value.
2. Volume-wise Market Share
This chart represents the share based on the number of transactions.
PhonePe: 45.35% (largest share)
Google Pay: 34.64%
Paytm: 7.65%
Others: 7.89%
Navi: 3.14%
Super.money: 1.33%
Key insight:
PhonePe also leads in transaction volume, while Paytm and Navi have a slightly higher share by volume compared to value.
3. Market Share of Other Apps
A table at the bottom breaks down smaller UPI apps:
App Name
By Value
By Volume
FamApp by Trio
0.07%
0.74%
BHIM
0.73%
0.73%
Cred
2.11%
0.73%
Axis Bank Apps
0.50%
0.69%
WhatsApp
0.26%
0.46%
Overall Summary
PhonePe is the clear market leader in both transaction value and volume.
Google Pay is a strong second with roughly one-third market share.
Paytm holds a moderate share, with better performance in volume than value.
Smaller apps collectively make up less than 10% of the market in both categories.
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